TechCrunch had an article today about a new video classifieds autos website that launched or is in the process of launching. The website called HotSwap, focuses on selling autos through the use of user generated videos.
This brings up a good question. Is the public ready to do the work required to populate a site with video commercials? We know YouTube was a big hit with user generated videos... but I would venture to guess those are a bit more fun to make than 30 second to 4 minute long commercials.
On another note, the HotSwap site does have Web 2.0 design elements which is cool and it's something different than the other auto sites out there. Also, the TechCrunch article says the used autos ad market is at $370 billion a year. If that number is accurate, then this project is heading towards a great place.
Edit: I saw another article today that says U.S. online advertising currently tops off at less than 20 billion dollars. I think they meant to say $370 million dollars earlier...
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