Shedding the Corporate Image via Blogs

If you haven't noticed in recent times, companies are messing up more, apologizing more and are coming out more into the public that make them appear more human than being some large, evil corporate entity. I may not know who the owners of Walmart, Waffle House, Publix or Sears are, but I can put a human face to many of the others such as Microsoft, Apple, Dell, Google, Facebook, MySpace, etc.

Web 2.0, amongst some of the other definitions can also be defined as shifting the focus to people. Part of this transition of opening up is to get people from various positions in the company to come out from behind the walls of the corporation and share some behind-the-scene stuff with the general public. Why is this good? Well, when a human speaks to another human, you get honest feedback. When a company speaks to the public, we as consumers, put up our defenses.

In the blogosphere, it's pretty easy to tell if a person is blogging from their passions vs. another who's blogging because their job mandated it. Even if you're a great writer, if your heart's not into the topic, the blog usually sucks.

Part of the reason why we're blogging about this new autos classified venture is because we're genuinely passionate about scratching the entrepreneur itch and we actually enjoy what we do. Also, I don't know about y'all, but I think it's sexy as hell to have grown men keep diaries like 13 yr old girls. (Unfortunately this one lacks a pink, heart shaped lock.)

Anyway, in my pursuit to hunt down the next great buzz maker to join our team, I've been scouring the web for like-minded individuals and randomly landing on various blogs by other entrepreneurs that are also dictating their journey into their own start-ups. Even if their idea is not directly related to what we're doing, it's great to see others walk down a similar path to try to educate their audience on the stresses of starting up something from nada.


One such blog I found was by another entrepreneur named Jimmy Huen who talks about his trial and tribulation of starting his idea. While I don't know what exactly he's working on, it was interesting to read about his execution style and how it's different from what we're writing about here.

In a way, some of his stories kinda mirrored my last attempt at outsourcing which failed miserably for me. Granted, I'm not saying Jimmy is doing anything wrong; but I can certainly sympathize with him on those days where he felt like his developers are just screwing him and can't be reached via regular communications.

If you're interested in what his story is, feel free to hop on over to his blog to see where he's at in his process. Although Jimmy's currently hit a bump in the road, I'm pretty confident he'll find ways to solve the problems. Of course, our videos on starting a venture with zero budget may also help. (It's worth checking out Jimmy!)