Marketing Research

After contacting over 20 car dealerships, I (Bryan) was able to speak with 6 general sales managers. The rest were not available, out of the office, or being screened by receptionists. For those I did not speak with, I either left a message or will call back in the near future. I called dealers from every end of the spectrum: small local used car dealers, large car dealers, and high-end dealers. The list is below...

- Jackson Acura
- Toyota of Roswell
- Rick Case Hyundai and Mitsubishi
- Saturn of Roswell
- Roswell Infiniti
- Landrover
- Roswell Auto Sports
- Jordan Motors
- Town and Country Motors
- Nalley Lexus
- Nalley Jaguar
- Classic Cadillac and Subaru
- Nalley Audi
- United BMW
- Honda Carland
- Palmer Dodge
- Aston Martin of Atlanta
- Porsche
- Roswell Chrysler Jeep
- Regal Nissan
- Mazda of Roswell
- Classic Suzuki
- Lotus of Atlanta

The six dealers I actually spoke with were Rick Case Hyundai and Mitsubishi, Saturn of Roswell, Roswell Auto Sports, Nalley Audi, Aston Martin of Atlanta, and Landrover. Of these six, only one acted as if they would not be interested in utilizing our website and that was Landrover. Apart from being almost cocky, they did mention that 99% of their business already comes from internet sales. I told him "hey, why not add another 1% by taking advantage of Easyautosales.com." Overall, most dealers said that with a site like ours, they are looking for simplicity, ease of use, and for immediate inventory updates. Apparently, when most of them update their cars, the changes are not made until midnight. Some dealers said that they would not be interested unless we are getting a large numbers of hits. My overall impression is that most dealers will be willing to try our site and if they sell cars, they will keep using us, if not, they will stop. Makes sense to me. The other interesting thing I found was that the moment I used the word "free" the mom and pop dealerships were all over it...